Don't go with the Flow
“Don’t go with the Flow” is a study conducted in British Museum in Room 56 — about Mesopotamian culture. With this work with the help of data I wanted to show some overlooked objects of the exhibition with its own facts and historical significance
Client:
University of the Arts London
Role:
Graphic Design, Research
Date:
Feb 2025
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Data-driven Design
How do we know, if we need something in this world? From Data. I was tracing people's navigation through the room in British Museum, to track how exactly and why people would navigate the room the way they do. It was interesting to figure out, that's the most sparkly and big objects would draw the attention, but other ones, that deserve attention, wouldn't be in the spotlight. Basically, this project brings these objects back to their attention.
